SEO

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SEO Training Programme (Search Engine Optimization) Syllabus

Step by Step explanation of all the topics as given below will be done with suitable examples in our SEO Training sessions: (Course Syllabus)

What are Search Engines?
Types of Search Engines
How Search Engines work and how they rank websites based upon a search term ?
What are Directories and how do they differ from Search Engines?
Difference between Search Engines and Directories
How do you monitor the performance of your website in the search engines?
Introduction to SEO and what it involves
What is the importance of search for websites and how can SEO save valuable dollars in advertising expenses?
What are the areas of operation for Search Engine Optimization Professionals
Keywords - the key to successful SEO
What is the importance of keywords in SEO?
How do you search for the right keywords that will help bring in the most traffic?
What is keyword density and how should you optimize keyword density for the search engines?
What is keyword prominence and how does it effect the SEO efforts?
How should keywords with two or more words be ideally placed within the webpage? What is Keyword proximity?
What is the effect of adding images in the webpage from the SEO perspective and how can you optimize images within the webpage?
What is keyword stuffing and why you should avoid it?
What is Google PageRank
More on GoogleBot - Google's web crawler
What is the Google dance and deep crawling
What are Google Advanced Operators
Tuning the Meta Tags
What is the Robots.txt file and how can it be used to pass on instructions to search engine robots?
Important factors that effect search engine rankings
What are the advantages of a site map for SEO?
Should you use image maps?
What is the best way to use splash or flash intro pages?
How do you optimize Javascript within your webpage?
How can you optimize the use of frames within the webpages?
How can you use CSS to hide keywords in pages that are deficient in keywords and text?
What is site popularity?
Good and Bad SEO Techniques
What are doorway pages?
What are Hallway pages?
Do dynamically generated pages such as with ASP get indexed by the search engines?
What is cloaking?
What are the reasons for which I could get penalized by Google
White hat SEO Techniques
Black hat SEO Techniques
In what ways could Google penalize me
Link Popularity and Linking Strategies
How to give a press release and get instant in-bound links and traffic

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